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An inside look at SIAL Middle East 2017 Ehxibition

IMG ecefb48fddf00c7be79232971072f243 VUnder the patronage of Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority (ADFCA), the 8th edition of SIAL Middle East 2017, the fastest-growing food, beverage and hospitality event in the MENA region, launched on Dec. 12 at the Abu Dhabi National Exhibition Centre.

The eighth edition of SIAL Middle East has seen a growth of 28% year-on-year for visitor numbers and Trec International had an opportunity to participate in such event while promoting natural mineral water “Nevra” for Nevra MENA region.

AMS Company, a sole agent for MENA region, used this Exhibition to launch the product on the UAE consumables market and introduce water “Nevra” with public. Public has shown a great interest and we were especially honored by the presence of H.E. Sheikh Mansour bin Zayed Al Nahyan who was very interested in our product. General Manager of AMS, Mr. Wael Al Bukhary had a long conversation with him about the benefits of water Nevra for health.

Products will be available in stores, hotels and restaurants all over major supermarkets in the UAE, GCC, Lebanon and North African regions.

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